LG 77-Inch Class OLED Z3 Smart TV 8K Processor Flat Screen with Magic Remote AI-Powered with Alexa Built-in (OLED77Z3PUA, 2024)

Price: $4,496.99

(as of Feb 12, 2026 13:44:50 UTC –

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Greater detail with 4x the resolution of 4K. LG OLED evo 8k.
Discover the next level of premium entertainment. Over 30 million self-lighting pixels create a revolutionary viewing experience you can only get from LG. Transform your home into a more artful space with the all-new, contemporary LG OLED design that leaves virtually no gap when wall mounted*. Experience our 8K LG OLED screen to bring your content to life like never before with the sharpest, most vivid resolution ever. OLED pixels bring to life infinite contrast, perfect black and over a billion colors that add depth and bring out the bold, brazen and beautiful. Transform standard and 4K content into an 8K-like viewing experience*. And make the impossible possible with our α9 Gen6 AI Processor 8K, engineered exclusively for LG OLED to automatically adjust your settings to improve picture and sound qualities based on whatever you’re watching.Take in the action in the director’s original formatting with FILMMAKER MODE—and enhance every moment with Dolby Vision and Dolby Atmos** for the ultimate home theater experience. It’s not just OLED, it’s LG OLED evo. The gold standard in OLED TV from the creators of OLED.
*Depending on installation environment, there may be a slight gap between the TV and the wall. Installation requirements vary. See installation guide for details. **Image quality of upscaled content will vary based on source resolution.***Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright 2012–2024 Dolby Laboratories. All rights reserved..
SELF-LIT PIXELS: LG’s signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume* and with 100% Color Fidelity.
8K RESOLUTION: LG OLED 8K TV brings details to life on our highest resolution OLED TV. Instantly transform all your regular and 4K content into an 8K-like viewing experience.
BRIGHTNESS BOOSTER MAX: Discover the new height of bright, vivid picture. The LG OLED evo Z3 shines stronger thanks to Brightness Booster Max technology that magnifies each individual pixel for luminous quality that shines with every detail.
DOLBY VISION, FILMMAKER AND DOLBY ATMOS: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
a9 AI PROCESSOR 8K GEN6: Get the picture you crave even when you’re not tuned in to 8K content thanks to AI Super Upscaling in 8K*. The α9 Gen6 AI Processor 8K, engineered specifically for LG’s TVs, automatically adjusts your settings to improve picture and sound qualities based on whatever you’re watching.
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